Adding Value Through Packaging: Alcoholic Beverages ; Using Pack-Track to identify pack formats and features that make a brand worth paying more for
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
While packaging design and presentation are of the utmost importance when trying to attract new consumers, a lot can be achieved by getting the size of the packaging right. With alcohol, reducing the size of packs can be a way of opening up new consumption opportunities and enticing alcohol-shy consumers, to drive sales.
Packaging surface texture and tactile decoration elements are becoming of greater importance. Embossing, raised varnish, and molded details can be used to make a strong impression and create a memorable tactile experience of a particular brand or product.
Scope
"Adding Value Through Packaging: Alcoholic Beverages" explores new packaging formats and value-added features in alcohol category, using examples from Canadean's Pack-Track innovation tool.
Your key questions answered:
What key themes drive packaging innovations in alcohol beverages
What notable new formats and value-added features have been introduced in the alcohol beverage category in recent years
Which consumer trends have these packaging innovations capitalized on
How can alcohol manufacturers use packaging to stay ahead of the game in a crowded marketplace
Reasons to Buy
Use the Added Value Through Packaging series of case studies to inspire innovation.
Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.
Appreciate the importance of the sensory element of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.
Carlsberg
Baltika
Absolut
Steinlager
Dos Equis
Camden Hells
Miller
Axelvar
Bonfire Wines
Table of Contents
Table
Figures
Frequently asked questions
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.