Fresh & Natural Trends in Household Cleaning and Laundry Care

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Scope

Consumer insight analysis covering 25 countries highlights the key attitudes and behaviors driving "fresh" and "natural" household products.

Numerous innovation examples throughout the brief showcase the best-in-class "fresh" and "natural" concepts from across the globe.

Key considerations and potential opportunities have been identified based on consumer preferences and recent micro-trends in this field.

Reasons to buy

How does Canadean Consumer's Fresh & Natural sub-trend apply specifically to household cleaning and laundry care

Where is innovation occurring within the Fresh & Natural sub-trend and what does it look like

How can big name brands engage with both mainstream and niche consumer audiences, as interest in natural gains ground

Table of Contents

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List of Tables

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List of Figures

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    Pricing

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