Fresh & Natural Trends in Household Cleaning and Laundry Care



Consumer insight analysis covering 25 countries highlights the key attitudes and behaviors driving "fresh" and "natural" household products.

Numerous innovation examples throughout the brief showcase the best-in-class "fresh" and "natural" concepts from across the globe.

Key considerations and potential opportunities have been identified based on consumer preferences and recent micro-trends in this field.

Reasons to buy

How does Canadean Consumer's Fresh & Natural sub-trend apply specifically to household cleaning and laundry care

Where is innovation occurring within the Fresh & Natural sub-trend and what does it look like

How can big name brands engage with both mainstream and niche consumer audiences, as interest in natural gains ground

Table of Contents


List of Tables


List of Figures



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