TrendSights: Authenticity



Pinpoint key marketing and innovation opportunities that can be employed to entice new product trial. See how they relate to "on-trend" examples.

Access a unique blend of consumer and innovation insight to understand how consumer desire for authenticity can be met.

Review examples from across the food, non-alcoholic drinks, alcoholic drinks, personal care, household care, packaging, and retail spaces.

Reasons to buy

What is the Authenticity sub-trend How does it impact consumers What will it mean for core product and marketing innovation in my sector

To what extent do global consumers seek products and ingredients aligned with the trend across the major fast-moving consumer goods sectors and why

How are brands capitalizing on the Authenticity sub-trend to entice consumers into paying a premium for products and ingredients

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