ForeSights: Coconut Oil



Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.

Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.

Understand how new concepts and ideas fit into – or challenge – current consumer trends.

Gain insight and inspiration for innovation programs and new product development.

Reasons to buy

How does coconut oil differ from other types of cooking oils like corn, soybean, and vegetable oil

What kinds of functional health claims are being made for coconut oil and products containing coconut oil

Can coconut oil help delay the aging process, especially aging of the brain

"Oil pulling" with coconut oil is said to whiten teeth and improve gum health. Are these and other coconut oil health claims exaggerated

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