Opportunities for Sweeteners: Responding to the Sugar Backlash



Access a unique blend of consumer and innovation insight to understand why the sugar backlash is occurring and which consumers are most affected.

Understand consumer perceptions as to the healthfulness of different sweeteners including stevia, xylitol, and aspartame.

Explore which sweeteners are most attractive to which consumer groups.

Discover innovation examples of how manufacturers are responding to the sugar backlash, and identify emerging sweeteners with future potential.

Reasons to buy

Why is the backlash towards sugar occurring and what does it mean for the food and drink industry

Which sweeteners do consumers perceive in the most positive light

How do consumers perceive artificial versus "natural" sweeteners

Table of Contents


List of Tables


List of Figures



Discounts available for multiple report purchases.

+44 (0) 161 359 5813

Join our mailing list

Saved reports