What Consumers Want: Current Account Product, Provider, and Channel Positioning



This graphical and interactive interface allows the user to speed up their analysis of consumers' attitudes regarding current accounts.

Gain a deeper insight into the country of your interest with detailed country-level data across age, income and asset bands, and account provider.

Assess the consumer preferences for current accounts across countries and demographics to identify key strategic areas for expansion.

Reasons to buy

What features do consumers consider to be vital in a current account

What would consumers' ideal packaged account look like

What attributes do consumers look for in a current account provider

How does the preferred channel for conduction different banking activities vary between consumer segments

How likely are different customer segments to switch bank accounts in the next 12 months

Table of Contents


List of Tables


List of Figures



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