Success Case Study: Colgate Slim Soft Charcoal Toothbrush – Using Charcoal to Convey a Natural Image and Eye-Catching Design
- Pages: 17
- Published: June 2015
- Report Code: 257111
Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
Understand the relevant consumer trends and attitudes that drive and support innovation success.
Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
Reasons to buy
Why is Colgate SlimSoft Charcoal toothbrush considered an interesting case of success
What consumer insight underpins the ongoing success of Colgate SlimSoft Charcoal toothbrush
Which consumer trends has Colgate SlimSoft Charcoal toothbrush capitalized on
What can I learn from Colgate SlimSoft Charcoal toothbrush's successful use of the up-and-coming ingredient charcoal
Table of Contents
List of Tables
List of Figures