Success Case Study: Colgate Slim Soft Charcoal Toothbrush – Using Charcoal to Convey a Natural Image and Eye-Catching Design



Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success.

Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons to buy

Why is Colgate SlimSoft Charcoal toothbrush considered an interesting case of success

What consumer insight underpins the ongoing success of Colgate SlimSoft Charcoal toothbrush

Which consumer trends has Colgate SlimSoft Charcoal toothbrush capitalized on

What can I learn from Colgate SlimSoft Charcoal toothbrush's successful use of the up-and-coming ingredient charcoal

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