Success Case Study: U-Be-Livin-Smart – Smartly Formulated Nutrient-Dense Indulgences and Vitamins

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Scope

Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success.

Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons to buy

Why is U-Be-Livin-Smart considered an interesting case

What consumer insight underpins the company's success to date

What can I learn from the brand's success

Table of Contents

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List of Tables

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List of Figures

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    Pricing

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