Assesses consumer attitudes to protein and identifies segments most likely to purchase plant protein containing products and why.
Evaluates market drivers and their impact on soy, pea, rice, canola and wheat based proteins and other emerging ingredients.
Identifies new market opportunities for alternative protein ingredients.
Analyzes the trends in the alternative protein ingredient market.
Identifies the key barriers to market entry and discusses the strategies companies have adopted to overcome such obstacles.
Reasons to buy
Which consumers segments are most likely to purchase food and drink products rich in plant protein ingredients and why
What food and drink categories are the most appropriate to develop products enriched with plant protein ingredients and why
Which manufacturers are developing new plant ingredients and what unique market opportunities exist for these ingredients
What market trends have emerged over the last five years and where may future growth opportunities lie in the future
What are the key barriers to uptake and how can companies address these issues
Table of Contents
List of Tables
List of Figures